The Outpost Outside Lands 2024
Since 2023 I’ve led the Branding and Art Direction for Grasslands, the cannabis sales activation at Outside Lands Music Festival. I design the booth and create all print and digital assets associated with Claybourne’s activation at the event. The theme for 2024 was an outpost in the forrest, a place where travelers can grab some “Trail Mix” for their day.
Art Direction | Packaging Design | Displays | Event Activation
Booth Activation
Packaging
Trail Mix
To accompany the outpost theme of the booth, we offered a limited edition variety pack of “Trail Mix”. Festival goers were able to swing by the booth and grab a variety pack of three different pre-rolls to enjoy on the festival trail as the moved from stage to stage. The package has imagery of a smoking bigfoot and other nods to Outside Lands and Grass Lands.
