Loudest On The Block
The Loudest On The Block Campaign marked the launch of Claybourne Co.’s new line of infused blunts. Inspired by painted choppers and classic custom cars, the Loudest On The Block campaign invokes “Lowrider Magazine” for its cool style and hard demeanor.
Badass Blunts. Built Better.
Blunts built the Claybourne way: loud and flashy with lots of flavor. Premium indoor flower rolled in a leaf made from chamomile, cacao, and yerba maté for that classic blunt wrap taste and feel. Complete with our own OG spin, an infusion of THCa diamonds and terpenes that’ll slam your taste buds. There’s a certain flare about us that can’t help but stick out, but believe us when we say it’s not just for show. We truly are the Loudest On The Block.
Art Direction | Copywriting |
Displays | Event Activation | Print | Digital
Booth Activation
Hall Of Flowers
The campaign kicked off at the 2024 Hall of Flowers in Ventura, CA. Riding in with the flare of a car club, Claybourne Co. came to show up the competition and show the other brands who is the “Loudest On The Block”.
In-Store Events
Takeovers
In-Store Takeovers were an essential part of the LOTB campaign. These were in store activations where deals were ran on the new blunt SKUS as well as featuring an Airbrush artist onsite that would do custom hats, tying back into the “Lowrider Magazine” motif. These events were advertised through social media, email, and other digital applications.
