The Gas Station
In 2023 I led the Art Direction for Grasslands, the cannabis sales activation at Outside Lands Music Festival. I created the booth elements for this year’s activation. The theme for 2023 was a “Gas Station”, where we leaned into the automotive aspect of our branding for a literal/metaphorical gas station where customers could fuel up on cannabis goods for the day. We even crafted a gas pump where customers could use as a working pipe.
